Founded in 2014 by Taylor McInroy, Eddy Gemmell, and Christian Macfarlane – with roots in UWS Ayr.
Our vision was clear and remains resolute, to create honest, impactful stories that unite Ayrshire through pride, partnership and creativity.
We have achieved this through producing three core services, commercial, educational and original content.
Our Four Core Values
Our fundamental output is storytelling. Presenting the facts and the feelings of a narrative clearly and concisely. Building an external and internal connection with partners and our team is paramount to our success.
To influence and inspire our young people we work with local businesses, educational bodies, industry pioneers and community leaders. This positions AFC at the forefront of media and training within Ayrshire.
We’re building a legacy brand. Promoting the rich cultural heritage of Ayrshire through film. Reinforcing civic pride and positivity across Ayrshire as a whole.
We have a strong sense of our identity, our reputation and media output is built on trust, honesty and integrity.
Meet The Team
In 2025 Taylor McInroy appointed a new board of directors to consult, implement and deliver a strategy of commercial growth for the organisation while staying true to our community interest origins.
As Founding Director of Ayrshire Film Company CIC, Taylor brings more than a decade of experience in filmmaking, video production and digital storytelling. He leads the company’s creative output across commercial and community projects, creating engaging work for a wide range of audiences.
Taylor is also committed to developing local talent, providing practical opportunities, mentorship and support for emerging filmmakers while helping strengthen Ayrshire’s growing creative sector.
Alicia began her career in Scotland’s film and television industry after completing a degree in European Audio Visual Production. She has since worked across inward investment marketing, public affairs at the British Embassy in Warsaw, cultural audience development and senior business development at Glasgow Caledonian University.
Now running her own consultancy across EdTech, education and the third sector, Alicia brings valuable media, strategic and commercial experience to the board.
George is the founder and Managing Director of Axia Create, a branding and digital agency working with organisations across Scotland. With extensive experience in brand strategy, design, marketing and digital development, he helps businesses and charities strengthen their identity, communications and online presence.
As a Board Director, George supports Ayrshire Film Company’s commercial growth, strategic direction and profile, helping the organisation build new opportunities and reach wider audiences.
John is an award-winning producer, educator and media professional with extensive experience across podcasting, audio journalism, digital production and further and higher education. Through his work as a lecturer and founder of Jon-san Media, he has developed innovative projects that help people build practical creative, entrepreneurial and storytelling skills.
As a Board Director, John supports Ayrshire Film Company’s education and talent-development work, bringing valuable experience in production, emerging technology and creating opportunities for the next generation of media professionals.